Reading your performance dashboard

Once your campaign is live, the dashboard updates every 60 seconds. Here's what every number means and what to look for.

The five core metrics

• Impressions. Number of times your ad was shown. Volume of reach.
• Clicks. Number of times someone clicked your ad. Volume of action.
• CTR (click-through rate). Clicks ÷ impressions. Quality of your creative.
• Spend. Total money your campaign has paid out.
• CPC (cost per click). Spend ÷ clicks. Efficiency of your bid.

What's a good number?

For local intent traffic on Cgmimm:

• Native CTR: 1.5% – 3% is healthy. Above 3% is excellent.
• Search Text CTR: 3% – 8%. Below 2% means the headline isn't matching intent.
• Banner CTR: 0.1% – 0.5%. Banner ads are about reach, not clicks.
• CPC: $0.50 – $2.00 in most local categories. Higher in legal, lower in food.

Diagnosing issues

• Zero impressions. Bid too low or targeting too narrow. Raise bid 25% or broaden geo.
• Many impressions, few clicks. Creative isn't grabbing attention. Rewrite headline.
• Many clicks, no conversions. Landing page doesn't deliver on the ad's promise. Fix the page.
• Daily budget burns by 10am. Your bid + targeting is too efficient — raise budget or lower bid to spread spend.