Glossary — every term defined

Plain-English definitions. Bookmark this page and come back any time you hit a term in the platform that isn't obvious.

Ad: A piece of paid content shown to a visitor on a publisher's site. The unit you create in the campaign builder.
Auction: The real-time process the system runs every page view to decide which ad serves. Highest bidder wins.
Bid (max bid): The most you're willing to pay per click (CPC) or per 1,000 impressions (CPM). You won't be charged more than this.
Bid floor: The minimum bid required to enter the auction for a given format or site. Cgmimm's CPC floor is $0.25.
Campaign: A container holding one or more ads, plus targeting, billing model, bid, and budget.
Click: One genuine click on your ad by a real visitor. Bots and self-clicks are filtered out.
Conversion: A measurable action the visitor takes after clicking — a phone call, a form submission, a purchase. Cgmimm doesn't track conversions on your end automatically; you measure them in your CRM or analytics.
CPC (Cost Per Click): A billing model where you pay only when someone clicks. Also: a metric — your spend divided by your clicks.
CPM (Cost Per Mille): Mille is Latin for thousand. A billing model where you pay per 1,000 impressions.
CTR (Click-Through Rate): Clicks divided by impressions, expressed as a percentage. The most common measure of creative quality.
Daily budget: The maximum spend per calendar day on a single campaign. The system auto-pauses ads when this is hit.
Frequency cap: A limit on how many times the same visitor can see your ad in a given period. Reduces ad fatigue.
Geo targeting: Restricting where your ad serves based on the visitor's location — state, city, ZIP, or radius.
Impression: One time your ad was rendered on screen. Counted whether or not the visitor scrolled to see it.
Inventory: The pool of available ad placements on a site. Bigger inventory = more impressions available to bid on.
Keyword: A trigger word or phrase the visitor searched. Your ad shows when they search a matching keyword (in keyword-targeted campaigns).
Landing page: The page your ad's destination URL points to. Where visitors go after clicking.
Native ad: An ad format that visually blends with the surrounding editorial content — looks like a regular listing.
Programmatic: Ad buying handled by automated systems — Google AdX, header bidding, etc. Cgmimm is NOT programmatic. We're direct.
Reach: The number of unique people exposed to your ad. Different from impressions, which count repeat views.
Targeting: The rules that decide who sees your ad — geo, topic, keyword, or any combination.
Topic targeting: Restricting where your ad serves based on the page category — Plumbers, Restaurants, Real Estate, etc.
Total budget: Optional cap on the lifetime spend of a campaign. When hit, the campaign moves to DEPLETED.
Winning the auction: Having the highest bid among eligible advertisers for a given impression. The winner's ad serves.